Soon everyone may have to pay to stream music. In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial officer of Sony Music Entertainment, has cast doubt on the conventional wisdom of “freemium” services as an online business model.
Sony Music Entertainment
The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a platform open only to current Vevo advertisers, including big guns like Microsoft, Coca-Cola, Procter & Gamble and Unilever.