PHD Wins Sony Ericsson’s Media Business
Brand Marketing
Following an open pitch process that launched over the summer, Sony Ericsson has selected Omnicom media agency PHD as its new media agency. PHD will handle all of its media [...]
Sony Ericsson Gives You Even More Crazy-Awesome Kristen Schaal
Creativity
Less creepy than back-alley thumb amputations, the recent Sony Ericsson Xperia PLAY campaign includes five amusing spots from McCann Erickson staring Kristen Schaal. We wrote about the campaign before, but [...]
Super Bowl 2011: Sony Ericsson “Play”
Brand Marketing
Be wary of thumb harvesters, phone ad says
Creativity
During last month's Super Bowl, Sony Ericsson brought us the macabre story of a back-alley surgeon who was willing to stitch on extra body parts, no questions asked. Now we [...]
Clearwire logo brings Sony Ericsson lawsuit
Creativity
With Clearwire building a 4G network and planning to slap its new logo (left) on its phones, Sony Ericsson thinks that logo is too similar to its own (right) and [...]
Sony Ericsson’s spots skewer focus groups
Creativity
Most people in advertising have been subjected to the drudgery known as focus groups. Now, Sony Ericsson is mining silly focus-group situations in new ads created by Dare's New York [...]