The recruiting of summer interns is in full swing, and Minneapolis agency Solve might have the cleverest (and cutest) solution to finding eager would-be advertising practitioners. Solve took a miniature version of itself—lobby, collaborative workspace, conference room—on the road to colleges around the Midwest. And it gave potential interns "try-outs" consisting of five-minute job assignments, to get a sense of who'd be the best fit to actually come to Minneapolis this summer and do the interning for real.
Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral.
Porsche Cars North America has added Minneapolis-based Solve to its agency roster. Cramer-Krasselt and Omnicom Media Group, a division within OMD, in Chicago will continue to work on the brand's creative and media business, respectively.