Solve Media

Study: 69% of Marketers Believe That Native Advertising Is Valuable

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.

Bot Problem Keeps Getting Worse

You might think that all the attention placed on questionable traffic and bots and online ad fraud this past year would be having a big impact on the

Bots Infecting Nearly Half of Web Traffic, Per Report

If you are a glass half full-type of person, you might want to emphasize that 54 percent of Web advertising is not suspicious, as is 65 percent of mobile advertising.

Unilever Mobile Effort Garners 87% Purchase Intent Lift

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited a total of 757 consumers surveyed by comScore.

Why Does Mobile Advertising Stink? Let Harrison Greenbaum Show You

Mobile advertising stinks? Whoa, hold the phone, that never occurred to me before!

The Bots Are Taking Over

It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot.

Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site.

Rise of the Machines, on the Web

When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA things you type in when trying  proving you're not a robot, says robots account for a significant amount of Web traffic.

Captcha Ads: Awesome for Brands, Awkward for Users?

Until this year, security for Web interactions meant copying distorted letters into “captcha” boxes to prove we weren’t spam robots. The software was initially developed by the Army; now it’s free shareware, and it's not particularly effective.