Study: 69% of Marketers Believe That Native Advertising Is Valuable
Performance Marketing
The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.
The Bots Are Taking Over
Performance Marketing
It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot.
Why Native Ads Are Bad News for Some Agencies
Performance Marketing
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS [...]
Rise of the Machines, on the Web
Performance Marketing
When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA [...]
Captcha Ads: Awesome for Brands, Awkward for Users?
Performance Marketing
Until this year, security for Web interactions meant copying distorted letters into “captcha” boxes to prove we weren’t spam robots. The software was initially developed by the Army; now it’s [...]