Software

From Microsoft to Self-Driving Cars, Invention Springs From Data

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data.

80% of Marketers Say They Are Overloaded and Understaffed

The corridors, cubicles and conference rooms of modern marketing can seem more like pressure cookers than ever before, with one in four practitioners reporting that they routinely feel "overly stressed" or even "stressed to the max" on the job.

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram.

Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.

Yext Raises $50 Million

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects to take the software services company public next year.

Apple Takes Shots at Microsoft With iPad Air, Software

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today.

This Tech Startup Helps Businesses Reach Potential Customers With Apps

Specs Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO

Adobe shows off CS4 with cycle-of-life spot

If Dane Cook's character in the wildly successful Web series "You Suck at Photoshop" taught us losers anything, it's that Adobe knows how to advertise in the post-advertising age. (Yes, […]