Shaking Up Sales, Loyalty With the Human Touch
Performance Marketing
It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end, we’re all human. And that human [...]
Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory
Performance Marketing
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up [...]
Yext Raises $50 Million
Performance Marketing
New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He [...]
Can Software Really Predict Our Emotions?
Performance Marketing
Technology experts and sentiment analysis software developers are claiming that we can now infer people's feelings by analyzing big data. It's based on what we say in social media. As [...]
Marketing Automation Is Not Marketing Strategy
Performance Marketing
Too often these days, I hear B-to-B marketers mouth claims like, "We got this new [fill in the brand] automation tool, so now we can reduce headcount." Or, "Once this [...]
7 Things Publishers Should Consider When Buying CRM & Business Management Software
When most publishing companies go shopping for CRM, billing, and operations software, they tend to focus on features, and specifically, whatever features or lack of features their previous systems did [...]