In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data.
The corridors, cubicles and conference rooms of modern marketing can seem more like pressure cookers than ever before, with one in four practitioners reporting that they routinely feel "overly stressed" or even "stressed to the max" on the job.
This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places like Snapchat and Instagram.
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.
New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects to take the software services company public next year.