SodaStream

Thor Björnsson’s Great April Fools’ Ad Wasn’t at All What We Were Expecting

I admit I was fooled. Sort of. When I saw Thor Björnsson (aka, the Mountain That Rides, aka the Strongest Man on Earth) selling his new sparkling water called HeavyBubbles in the spot below—released on April Fools' Day—I thought it was a prank by HBO.

How Bethenny Frankel Turned Reality Stardom Into a Business Empire

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on TV.

Bad Grammar Are Bad for Branding

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online or on the packaging, brands seem to be forgetting the spelling and grammar we all supposedly learned in grade school.

Bud’s Puppies Were Truly Unstoppable Last Week

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart.

Bud Dominating Pre-Super Bowl Engagement

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably.

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an annual tradition of feigned outrage, SodaStream says its proposed ad for this year's Super Bowl has been rejected for mentioning Coca-Cola and Pepsi.

Super Bowl Teams’ Fans Pick Favorite Brands

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on Facebook tell you about the fans of the 49ers and Ravens?