Thor Björnsson’s Great April Fools’ Ad Wasn’t at All What We Were Expecting
Creativity
I admit I was fooled. Sort of. When I saw Thor Björnsson (aka, the Mountain That Rides, aka the Strongest Man on Earth) selling his new sparkling water called HeavyBubbles [...]
SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi
Creativity
UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become [...]
Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]