Pepsi Ads Return to TV
Brand Marketing
In recent years, PepsiCo Inc. has been busy touting the its healthier offerings, but the healthier image has come at the expense of the company's flagship product, Pepsi-Cola. Last year, [...]
Coke now delivering happiness from a truck
Creativity
Getting still more mileage (this time literally) out of its “happiness” theme, Cola-Cola drove a converted delivery truck into the streets of Rio De Janeiro recently and started spitting out [...]
Diet Pepsi skinny can causes big fat ruckus
Creativity
PepsiCo has stirred up a bit of a shitstorm with its new “skinny can” for Diet Pepsi, introduced during New York Fashion Week and made in “celebration of beautiful, confident [...]
Is Coke’s holiday spot ruined by the music?
Creativity
Well, the verdict is in regarding McCann Erickson Madrid's lavish new "Snow Globes" holiday spot for Coca-Cola. And that verdict is: Lovely visuals, great holiday spirit—but oh my God, that [...]
Nature would like a taste of your Sierra Mist
Creativity
Trees plot to bash a hiker on the head and steal his Sierra Mist Natural in this spot by Goodby, Silverstein & Partners. One of the leafy perps has an [...]
Oldsters try to get refreshed with Pepsi, too
Creativity
It's nice to see old people show up in advertising, which notoriously ignores them in favor of impressionable youth. As it starts to push its Refresh Project abroad, Pepsi has [...]