Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles
Creativity
When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved [...]
Arby’s Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It
Creativity
Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year.
Brita Built a City Out of Sugar to Show You What a Lifetime of Soda Looks Like
Creativity
In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: soda.
Coke Unveils First TV Ad Made Completely With User-Generated Content
Creativity
Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations).
Coke Plays Peacemaker in Another War: the Milan Soccer Rivalry
Creativity
Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas. "Fair Play Machines," [...]
Mountain Dew’s Exquisite ‘Living Portraits’ Show Brand’s Endorsers in All Their Mythical Glory
Creativity
Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few [...]