8 Direct Mail Enhancements, Other Than Paper, Finishing, Coating
Performance Marketing
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about "other" direct mail [...]
Vote for SOW Reform to Stop Agency ‘Manslaughter’
Performance Marketing
Even as digital marketing was born — websites, search, email — were often described, rightly so, as “direct marketing on steroids.” But Google didn’t invent analytics.
Data, Data Everywhere: Nary a Bargain to Find?
Performance Marketing
Stephen Yu’s recent and extremely thought-provoking piece on AI started me wondering once again about the dangers of data overload and whether we’ll ever really, really understand the purchasing decisions [...]
Content Testing Before Going ‘All-In’
Performance Marketing
So you’re thinking about leveraging content? Before you write your eBook or webinar slides, you’ll want to try and make sure your topic will actually resonate with your target audience.
Measuring Custom Campaigns With UTM Codes
Performance Marketing
Custom Campaigns give you the ability to add campaign parameters to the destination URLs of your blog posts, online marketing ads, social media content, etc. That way, you’re able to [...]
How Instagram’s “Shop Now” Button is Shaking Up Publishers’ Social Commerce Strategies
There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue. Yes, the behemoth platform has [...]