The 5 Things Marketers Are Saying About Vine’s Loop Count
Performance Marketing
Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on [...]
Drone Maker Gets Brand Metrics for YouTube
Performance Marketing
Octoly wants to give YouTube marketers a holistic look into their brands' owned, earned and paid media reach on the video site.
Viddiverse Is Designed to Be a YouTube/Vine for Kids
Performance Marketing
"Just one more video and that’s it.”
Facebook Plays Favorites With Autoplay Video Feature
Performance Marketing
Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay.
The 10 Most-Shared Brands on Instagram Video
Performance Marketing
MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares
ESPN Re-ups With Twitter Amplify for College Football
Performance Marketing
Television networks and publishers are really getting on board with Twitter Amplify.