Meet the British Satirist Who Fell Into Political Humor and Became a Social Media Star
Performance Marketing
If you are a regular Facebook user, there's a pretty good chance you've seen Jonathan Pie—a faux TV news reporter in the U.K.—swearing up a storm about the state of [...]
Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously
Performance Marketing
Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked [...]
Here’s What Happened When 2 Creatives Pitched Their Portfolios on Periscope
Performance Marketing
Tim Menko and Ingmar Larsen are 30-year-old ad creatives in Amsterdam who are looking for full-time gigs in their adopted hometown as well as freelance work around the world. So [...]
Here Are the 10 Brands With the Most-Shared Videos of 2015
Performance Marketing
Android, Red Bull and Samsung topped the list of brands with the buzziest social videos this year, according to Unruly Media, which analyzed 5,000 brand videos over the past year.
Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms
Performance Marketing
We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one [...]
How a 147-Year-Old Brand Is ‘Resurrecting’ Its Founder on Instagram
Performance Marketing
J.R. Watkins, a 147-year-old packaged-goods marketer, has had its branded items on shelves nationwide for decades thanks to distribution deals with retail chains such as Walmart and Target. But many [...]