social video

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.

Casey Neistat’s New Drone-Powered Holiday Video Looks Like a Branded Masterpiece

Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,

6 Examples of How Marketers Are Using Snap Inc.’s Spectacles

Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquar

Q&A: BuzzFeed’s CEO Says It Would Be ‘Much Bigger’ If ComScore Tracked Its Mobile Stats

Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real estate for its content.

Crate and Barrel Is Using This Squarespace-like Tool to Make Buzzy Social Videos

From Instagram to Snapchat to YouTube, brands have more platforms than ever for which to create videos. That's why video-making software company Animoto is rolling out a new tool today to help marketers and amateur producers create social videos quickly, cheaply and on the fly.

8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers

When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based app. 

Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board. 

Meet the British Satirist Who Fell Into Political Humor and Became a Social Media Star

If you are a regular Facebook user, there's a pretty good chance you've seen Jonathan Pie—a faux TV news reporter in the U.K.—swearing up a storm about the state of politics while he "thinks he's off-camera." After all, the fictional character's page on the social pl

As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up.

KitchenAid Brings Aspen’s Food & Wine Classic to Your Home

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you.