Social Video Standards Need to Look More Like TV
Performance Marketing
Current social video measurement presents no way to standardize views cross-platform, which means publishers with large social video audiences are held back from full revenue because they can’t prove the [...]
6 Examples of How Marketers Are Using Snap Inc.’s Spectacles
Performance Marketing
Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquar
Q&A: BuzzFeed’s CEO Says It Would Be ‘Much Bigger’ If ComScore Tracked Its Mobile Stats
Performance Marketing
Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real [...]
Crate and Barrel Is Using This Squarespace-like Tool to Make Buzzy Social Videos
Performance Marketing
From Instagram to Snapchat to YouTube, brands have more platforms than ever for which to create videos. That's why video-making software company Animoto is rolling out a new tool today [...]
8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers
Performance Marketing
When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based [...]
Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed
Performance Marketing
Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.