Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System
Performance Marketing
Snapchat may or may not become mobile television for younger generations.
Twitter Killed All of These Second-Screen Apps
Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you [...]
Social TV Use Appears to Be Growing
Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [...]
These Are the Biggest Hurdles Facing Social TV
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.
Twitter Ads Get DVR-Like Buying Platform
Performance Marketing
Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that.
Discovery App Looks to Own TV Experience
The war for control of the TV screen, specifically the battle over which company or companies will own