Snapchat may or may not become mobile television for younger generations.
If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter. In fact, the San Francisco-based social giant says comedies experience the biggest lift in followers.
Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in one direction: the social television space.
It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi).
Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you haven’t opened in months? What happened to those guys, anyway?
Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [redacted] dying a horrible death on Game of Thrones?
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.
Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that.
The war for control of the TV screen, specifically the battle over which company or companies will own