Data Points: Men and Tech
Performance Marketing
Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's [...]
Facebook Rolls Out Facial Recognition Feature
Performance Marketing
Facebook has a new feature that’s either really cool—or kind of creepy. The social network has released a facial recognition feature that "recognizes" Facebook friends for photo tagging, and it’s [...]
In Case You Missed It on Adweek.com…
Performance Marketing
Digital stories dominate this week’s most popular list. Here’s a recap:
Blockbuster LinkedIn IPO Draws Google Comparisons
Performance Marketing
Reid Hoffman can rest easy tonight. As the founder of the first U.S.-based social network to go public, he’s just become an overnight gazillionaire. Or billionaire, at least. His 19 [...]
Facebook Admits It Hired PR Firm to Smear Google
Performance Marketing
On Tuesday, USA Today reported that two reps for PR firm Burson-Marsteller were attempting to plant negative stories about Google, claiming that its Social Circle feature vi
Measuring the Impact of Facebook on Sales
Performance Marketing
There's been a lot of talk about Facebook's impact on commerce from industry pundits. “Will it be retail’s next Google?” asked one report from a leading analyst's firm. While we're [...]