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How Are Social Networks Evolving? Join #AdweekChat to Weigh in With Experts

Performance Marketing

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion.


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Student Announces New App by Sending Out a Fake Campus Shooting Alert

Creativity

File this one under "unwise ways to announce your startup."

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Even Millennials Worry About Their Online Past

Performance Marketing

With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands.

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New Developments in B-to-B List Acquisition

Performance Marketing

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and [...]

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4 Predictions for B-to-B Marketing in 2013

Performance Marketing

It's that time of the year when observers can't resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where [...]

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LinkedIn Refreshes Profile Pages

Performance Marketing

LinkedIn is revamping its core profile pages.