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IHOP Is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them

Performance Marketing

IHOP today announced a Snapchat campaign that targets patrons inside its restaurants.


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Foursquare Nabs $35 Million in Funding, Aims to Spike Monetization

Performance Marketing

Foursquare picked up $35 million in Series D funding and appears to have the fuel to rev up its monetization engines in 2014.