How Magic Spoon Founders Have Fun With Their Brand—Beyond Breakfast
The health-conscious cereal brand aims for retail distribution and leans into its nimble supply chain to launch new mini boxes.
WWTT? Planters Kills Off Mr. Peanut in Viral Marketing Effort Ahead of the Super Bowl
Performance Marketing
Mr. Peanut survived two World Wars, as well as the white-mold rot crisis of 2012, but at the age of 104 his time had come. Or maybe his death is [...]
2020: A Big Year for Media Spend Will Underscore Data’s Role in Marketing Strategy
Performance Marketing
With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. [...]
For Measurement-Oriented Marketers: The Best of ‘Here’s What Counts,’ 2019
Performance Marketing
Over the past year, “Here’s What Counts” opined on several topics. But the ones that gained the most traction involved Gen Z’s views on privacy, social media data collection, and [...]
3 Effective Bottom-of-the-Funnel Marketing Tactics for Social Media
Performance Marketing
Up to 74% of social media users have been influenced to make a purchase thanks to brand exposure. It just takes a focused approach to tap into the intricacies of [...]
Do Marketing Influencers Really Influence? Or Do Brands?
Performance Marketing
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new. We marketers have been “influencing the influencers” [...]
When Your App Gets Acquired by Squarespace: Tech Entrepreneur Andy McCune Talks Big Ideas
Just two years ago, Andy McCune co-founded the popular social stories template app Unfold, which has already amassed over 9 million monthly users including celebrities like Selena Gomez and Camila [...]
Hims CMO Talks Confident Optimism and Experimenting Beyond “Scroll Culture”
From Pandora to Lyft to now Hims, Melissa Waters has a knack for marketing high-adoption, digitally-native brands. And in her role as Hims CMO, Melissa is not only focused on [...]
Flighthouse’s Jacob Pace On Monetizing Music And Mastering TikTok
At just 21 years old, Jacob Pace is the VP of Business Development at Create Music Group and the CEO of Flighthouse, the largest music curation profile on TikTok with [...]
3 Ways to Make Your Content Marketing Work Harder for You
Performance Marketing
Content marketing success requires work before you begin writing, as well as after you've hit the publish button. Here are tips to help ensure you're reaching the right audience with [...]