social media marketing

This Flight Tracker Site Is Dropping Some Funny Friday the 13th Tweets About Flight 666 Going to ‘HEL’

It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition.

KFC Will Bring Gaming to Instagram With the ‘Kentucky Fried Football Challenge’

Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm.

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Casey Neistat’s New Drone-Powered Holiday Video Looks Like a Branded Masterpiece

Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,

Here’s How Much Engagement Holiday Retailers Are Getting in Social Media So Far

Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving.

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning.

These 6 New Digital Stats Got Our Attention This Week

The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our eye:

The NFL Is the First Sports League to Get a Snapchat Discover Channel

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb

Meet the British Satirist Who Fell Into Political Humor and Became a Social Media Star

If you are a regular Facebook user, there's a pretty good chance you've seen Jonathan Pie—a faux TV news reporter in the U.K.—swearing up a storm about the state of politics while he "thinks he's off-camera." After all, the fictional character's page on the social pl

West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag.