social media advertising

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms.

Here’s Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong.

Instagram Partners With 41 Tech Companies to Improve Advertising Experience

Instagram today unveiled 41 marketing-tech partners that will help it grow its burgeoning advertising business. These first few dozen companies are just the first wave in a larger plan to partner with at least 100 vendors who will focus on improving ad campaign management, interaction with users and content marketing capabilities.

Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one […]

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a blog post today, the social site outlined the best ways for brands to use Periscope and publicize their livestreams. (More on that below.)

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September.

10% of Small, Local Businesses Have Purchased Twitter Ads

Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months.

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today.

70% of Marketers Will Spend More on Social Media Ads This Year

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including mobile ads on platforms such as Facebook

Did Vine Star Jerome Jarre Just Walk Out on $1 Million Ad Deal?

It's like Michael Jordan retiring before ever actually signing with the Bulls. Jerome Jarre, a huge social video star, can't take it anymore and is leaving the ad game, just before he made his first million, too.