Facebook Mobile Swells to 41% of Its Ad Sales
Performance Marketing
Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street [...]
Pepsi Next Videos Get ‘Sexy’ in English and Spanish
Performance Marketing
Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that repr
How AT&T Is Owning March Madness on Twitter
Performance Marketing
Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted
New Ford Fiesta Campaign Will Be Entirely User-Generated
Brand Marketing
Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant