social media ads

Facebook Debuts ‘Lift API’ to Give More Marketers Ability to Study Ads’ Impact

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests. 

Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one […]

Why Facebook’s New Branding-Focused Tool Changes How Its Ads Can Be Targeted

Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention it deserved. 

Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.

As Better Tech Emerges, Will Running Social Ads Simultaneously With TV Spots Pay Off?

If you are a marketer wondering if it pays to run social-media ads simultaneously with TV spots, 4C Insights is in the process of trying to find out for you. 

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.

Facebook’s Q1 Ad Revenue Increased 46 Percent to $3.3 Billion

Facebook reported $3.54 billion in first-quarter revenues, an increase of 42 percent over the same period last year, and the tech giant's ad revenue was up 46 percent, reaching $3.32 billion.

Snapchat Says Ads Are Coming This Weekend: ‘We Need the Money’

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog post today.

Facebook’s Events Ads Take Aim at Mobile and Local Sales

Facebook is rolling out a news feed ad unit for events marketers in the coming weeks.

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a