How to Not Waste Money on Facebook and Instagram Ads
As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, [...]
Facebook’s Q1 Ad Revenue Increased 46 Percent to $3.3 Billion
Performance Marketing
Facebook reported $3.54 billion in first-quarter revenues, an increase of 42 percent over the same period last year, and the tech giant's ad revenue was up 46 percent, reaching $3.32 [...]
Snapchat Says Ads Are Coming This Weekend: ‘We Need the Money’
Performance Marketing
Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog [...]
Facebook’s Events Ads Take Aim at Mobile and Local Sales
Performance Marketing
Facebook is rolling out a news feed ad unit for events marketers in the coming weeks.
Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke
Performance Marketing
When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a
Apple Hires Musa Tariq to Head Social Media Marketing
Brand Marketing
Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac reported.