Olympics’ Agency Predicts Summer Games Will Be ‘Largest Social Media Event Ever’
Performance Marketing
CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman [...]
This Might Be the Most Fantastically Bizarre Social Media Phenomenon of 2015
Performance Marketing
One week it was corn bread, next came challah, then naan and Italian loaf. An unnamed young woman spent this autumn placing 20 such pieces of bread onto a table—one [...]
Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday
Performance Marketing
This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online.
Instagram Partners With 41 Tech Companies to Improve Advertising Experience
Performance Marketing
Instagram today unveiled 41 marketing-tech partners that will help it grow its burgeoning advertising business. These first few dozen companies are just the first wave in a larger plan to [...]
A Hard Call for a Softer Side to Advertising
Performance Marketing
Social sustainability can be a key differentiator and motivator in our sharing economy. In consumer markets, TOMS built its message upon redefining "Buy One-Get One" as "Buy One-Give One" – [...]
Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House
Brand Marketing
A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run [...]