Google’s Head of Social Lab Urges Brands to Listen More Actively
Santiago Pochat, Head of Social Lab at Google, delves into how his team is leaning into emerging social trends to promote well-being and shares advice on how brands can avoid [...]
Brandweek Masterclass: Leaning Into Purpose to Establish Your Brand’s Role in Society
Great brands start from within while advocating for what serves them best. With an increased consumer expectation for brands to play a more active role in societal issues, you’ll learn [...]
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
23-year-old venture capitalist and co-founder/CEO of Zebra IQ shares findings from their recently released report on all things Gen Z—from up-and-coming social platforms serving as "third spaces" to changes in [...]
10 Brand Behaviors That Will Win Tomorrow, According to Top CMOs
Despite uncertainties, brand CMOs who gathered for Adweek's CMO Symposiums rallied around these brand imperatives moving forward.
How Brands Can Authentically Take On Social Causes To Appeal To Gen Z
At the age of just 14, Ziad Ahmed founded Redefy, an organization aimed at making schools and communities more inclusive. Three years later, JUV Consulting was born and Ziad has [...]
General Mills CBO Brad Hiranaga on a Billion Acts of Good
What better role than Chief Brand Officer for someone who's "in love with brands?" In this episode, find out what it means to use brand and marketing as a force [...]
Brands Take Stands: How Nike Just Did It Better Than Ever
Performance Marketing
Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands. The "2018 Edelman Earned Brand" study was [...]
As Chick-fil-A Heads North, Can It Leave Its Political Baggage Behind?
Brand Marketing
Chick-fil-A has long savored its reputation for delicious chicken sandwiches and strongly held traditional values.
Data Points: Generation Gap
Brand Marketing
Baby boomers may have screwed a lot of things up for the next generations, saddling them with debt and holding on tight to their wealth while their childrens' prospects have [...]