Measuring Social Influence in a Post-Klout Digital World
Performance Marketing
The much-maligned Klout app that infamously attempted to rank our influencer status across all social media channels disappeared from the digital landscape forever on the same day that GDPR arrived [...]
Little Bird Lands $1M
Performance Marketing
Meet Little Bird, a social search startup unveiled today, and the latest from Wieden + Kennedy's Portland-based tech incubator to draw investment.
SocialCode Zeroes In on Facebook Influencers
Performance Marketing
Advertisers are inundated with ways to target Facebook users, from age to gender to interests. But it’s usually up to advertisers to find that special blend of reach and targeting [...]
Kred Story Tracks Social Influence
Performance Marketing
Users are more than just a number. That’s been the knock against social influence analyzers like Klout and Kred, which assign users an influencer score based on their social media [...]