Pinterest’s Money Play Could Hinge on Its Meme-Laden Data
Performance Marketing
Last week Pinterest met with ad tracking and attribution firm Convertro to discuss available monetization opportunities.
Twitter Brings Interest Targeting to Promoted Tweets, Accounts
Performance Marketing
Twitter’s pitch to advertisers just got a whole lot more interesting. Marketers can now target Promoted Tweets and Promoted Accounts based on users’ interests.
Twitter Anoints 12 Partners in Certified Product Program
Performance Marketing
Being a platform means people want to build on top of you. Badly. Facebook and Twitter are arguably the most attractive social platforms for developers, in large part thanks to [...]
Klout Moments Improves Perks for Brands
Performance Marketing
Thanks to social influence analyzer Klout's big update on Tuesday, President Barack Obama can now claim more sway than Justin Bieber.
33Across Grabs $13.1 Million in Funding
Performance Marketing
Social data company 33Across has notched $13.1 million in its latest funding round, bringing the total funding raised to more than $26 million, said CEO Eric Wheeler. New investor Pelion [...]
Salesforce Radian6 Launches Insights to Make Sense of Social Data
Performance Marketing
Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s [...]