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Marketers Gush, Speculate Over Facebook’s Graph Search

Performance Marketing

Marketers have been awaiting a Facebook search product for a while, and on Tuesday Facebook finally delivered it with Graph Search. Like baseball prep star, agency execs considered the product [...]


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Facebook Kills Its Mobile Ad Network

Performance Marketing

Three months after Facebook said it would begin testing the ability for advertisers to target ads on third-party mobile apps and sites using its rich data supply, the social network [...]

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Instagram Founder: Chill Out. We’re Not Selling Your Photos

Performance Marketing

After nearly the entire Twitterverse lit into Instagram over its proposed policy changes—in particular playing telephone over language changes in the company's terms of service that would let Instagram make [...]

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Facebook’s Access to Instagram Data Could Uncrack Images for Ad Targeting

Performance Marketing

Instagram announced pending updates to its privacy policy today. The headlining change is that the photo-sharing service will now share user data with its new parent, Facebook. That means that [...]

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Facebook Gifts Gets Competition From Amazon

Performance Marketing

Facebook Gifts was supposed to be the social network’s entry into the e-commerce game.

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Facebook Details New Privacy Controls

Performance Marketing

The permission box that pops up every time users first install an app that connects with their Facebook accounts can be annoying. Why does this music app need the ability [...]