Alt Image Text

Facebook Exchange Rolls Into News Feed

Performance Marketing

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).


Alt Image Text

Curalate Pairs Pinterest, Instagram Analytics

Performance Marketing

Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by [...]

Alt Image Text

Social Ad Firm Optimal Ties Together Twitter, Pinterest

Performance Marketing

As marketers shift more of their media budgets to social networks, they’re pressured to identify the right keyword targets in order to improve their chances of winning bids for users’ [...]

Alt Image Text

Facebook Testing Suggested Page Ads in News Feed

Performance Marketing

Last summer, Facebook began experimenting with running ads in the News Feed devoid of the social connections typical to its Sponsored Story units.

Alt Image Text

Facebook Execs Tout Mobile, Targeting

Performance Marketing

Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for [...]

Alt Image Text

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform

Performance Marketing

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature [...]