Facebook Exchange Rolls Into News Feed
Performance Marketing
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).
Curalate Pairs Pinterest, Instagram Analytics
Performance Marketing
Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by [...]
Social Ad Firm Optimal Ties Together Twitter, Pinterest
Performance Marketing
As marketers shift more of their media budgets to social networks, they’re pressured to identify the right keyword targets in order to improve their chances of winning bids for users’ [...]
Facebook Testing Suggested Page Ads in News Feed
Performance Marketing
Last summer, Facebook began experimenting with running ads in the News Feed devoid of the social connections typical to its Sponsored Story units.
Facebook Execs Tout Mobile, Targeting
Performance Marketing
Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for [...]
Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform
Performance Marketing
Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature [...]