Why Hasbro’s Transformers Cartoon Reboot Represents Social Data’s Stairway to Heaven
Performance Marketing
CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon [...]
Sprinklr, Showered In Money, Plans IPO
Performance Marketing
Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.
Spredfast, Mass Relevance Unite Social Marketing Systems
Performance Marketing
Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan [...]
Why Apple’s Topsy Buy May Be All About Its Social TV Future
Performance Marketing
Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in [...]
Twitter Opens Ad Demand Floodgates With Self-Serve Expansion
Performance Marketing
Twitter extended its self-serve platform to all U.S.
Amazon Picks Up Bibliophilic Social Platform Goodreads
Performance Marketing
Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads.