AmEx Looks to Ignite Real Twitter Shopping
Performance Marketing
Social commerce is typically Facebook’s and maybe Pinterest’s domain. But Twitter doesn’t usually factor into the conversation.
Facebook Card’s Big Implications for Advertising, Shopping
Performance Marketing
During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company&rsqu
Facebook Gifts Gets Competition From Amazon
Performance Marketing
Facebook Gifts was supposed to be the social network’s entry into the e-commerce game.
Amazon Unveils Brand Pages
Performance Marketing
You no longer need to wonder what it would look like if Facebook and Pinterest had a baby, with Amazon serving as a surrogate.
Pinterest’s Commerce-Minded Rival Fancy Registers $26 Million Funding Round
Performance Marketing
Yesterday New York-based startup Fancy, which takes Pinterest’s social scrapbooking use case and connects it with commerce, posted a regulatory filing showing it nabbed a $26 million funding round.
Facebook Unwraps Gifts Product
Performance Marketing
Remember when giving someone a gift on Facebook was like sending them a really intricate emoticon? Yeah, people stopped doing that, and so did Facebook. But now the social network [...]
Sneakpeeq’s 1.1 Million Users Get iPad App
Performance Marketing
When it comes to developing a shopping app, it’s usually better to launch for tablets first.
Report: Facebook ‘Wants’ To Sell A Lot More Stuff
Performance Marketing
Facebook might be making it easier for brands to utilize “Want” buttons (and may be closer to a killer ad option for retailers), according to an InsideFacebook.com report.
Pinterest Has Users, Fancy Has a Business Model
Performance Marketing
Fancy isn't Pinterest. Not even close. But Pinterest may start looking to emulate its business model.
Measuring the Impact of Facebook on Sales
Performance Marketing
There's been a lot of talk about Facebook's impact on commerce from industry pundits. “Will it be retail’s next Google?” asked one report from a leading analyst's firm. While we're [...]