What Marketers Need to Know About 5 New Types of Social Commerce
Performance Marketing
Social media companies such as Facebook and Twitter have been trying to infuse their platforms with e-commerce functionalities over the past few years with the aim of attracting more ad [...]
Twitter Just Made a Stronger Case for Retailers to Buy Ads
Performance Marketing
Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers.
Instagram Offers Big Data, but Pinterest Has Purchase Intent
Performance Marketing
Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So, [...]
Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs
Performance Marketing
When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring.
This Year’s 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing
Performance Marketing
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted [...]
Budweiser Lets You Buy Beer for Your Facebook Friends
Performance Marketing
Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with [...]
U.S. Open Goes High Tech for Social Shopping
Performance Marketing
Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association [...]
Lollapalooza Goes Cashless With Digital Wristbands
Performance Marketing
Lollapalooza is rolling out a new initiative this week called Lolla Cashless that claims to be the first effort from a major U.S. music festival to use radio frequency identification [...]
Social-Commerce Channel Coming to QVC.com
Performance Marketing
Cable shopping channel QVC sees itself as inherently social—in the offline sense—because while watching, consumers can discover products they never thought they wanted but end up buying because of the [...]
Pinterest Marketing Firm Pinfluencer Rebrands as Piqora
Performance Marketing
In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm [...]