social branding

March Madness Marketers Should Study the NBA for a Winning Instagram Strategy

If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for guidance and inspiration.

Big Brands Got 105% More Twitter Engagement During Q4

Big brands are evidently getting much better at Twitter.

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local behavior so Facebook can come up with marketing that works in those countries.

How 4 Brands Embraced Tumblr’s New Mobile Design

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and L’Oreal are among the brands using the new design.

Hyatt Hotels Combines Facebook With Snail Mail

Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards.