social analytics

Twitter Is Giving Brands and Publishers More Insights Into How Their Tweets Perform

Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform.

Topsy’s Social Data Now Includes the Very First Tweets

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years ago.

Golf Digest Brings Native Advertising to Masters Tournament Hub

Proving that native advertising can travel just about anywhere, Golf Digest is launching its first native Web ad that will use Adobe's data to track the social conversation around next week's Masters tournament in Augusta, Ga., while promoting its analytics services.