How Tecate Reached 93% of Its Hispanic Target Audience on Facebook
Performance Marketing
While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have critici
Google’s New Ads Will Include Familiar Faces
Performance Marketing
Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+ next to [...]
Coming Soon: Ads on Instagram
Performance Marketing
Instagram just made it official: ads are about to hit the social photo-sharing platform.
Daily Show’s Jason Jones Doesn’t Follow Grandma on Foursquare
Brand Marketing
Holiday Inn Express today launched a social media-heavy campaign that's anchored by the witticisms of comedic actor and Daily Show correspondent Jason Jones.