It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
Brands want to learn anything they can about Snapchat, and researcher L2's latest report on the mobile platform offers new data points. Check them out below:
Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of
Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study today re
Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video unit that will direct consumers to fill out contact forms.
If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong.
Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a bit of good news about that partnership: It has resulted in a 22 percent increase in Lexus' brand awareness, according to USA's internal research.
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.
Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO Sheryl Sandberg and AOL CEO Tim Armstrong, who would both be difficult and expensive to pry away from their current employers.
Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why wouldn't they react in that fashion?