Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run
Performance Marketing
It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
Here’s Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday
Performance Marketing
If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong.
How a Popular Show on USA Has Given Lexus a Big Lift
Brand Marketing
Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a [...]
Twitter Gives Promoted Tweets and Video Ads More Mobile Reach
Performance Marketing
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.
Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy
Performance Marketing
Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO [...]
With Facebook’s Instant Articles, Publishers Contemplate a Social-First World
Performance Marketing
Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why [...]