Twitter Bolsters Audience-Based Ad Targeting
Performance Marketing
Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers mor
Instagram Marketing Is Quickly Catching Up to Facebook
Performance Marketing
How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think.
Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion
Brand Marketing
Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according [...]
3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off
Performance Marketing
Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets.
Local Instagram Photos Spike Coffee Chain’s Facebook Ad Performance
Performance Marketing
MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads.
Toyota Is Using Instagram Videos in Its Facebook Ads
Performance Marketing
Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota