Here’s Exactly How Facebook’s New TV-Inspired, Surprisingly Old-School Ad Buying Works
Performance Marketing
Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago.
Despite Falling Display Ad Sales, Yahoo’s Marissa Mayer Maintains a ‘Startup’ Mentality
Performance Marketing
During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in [...]
Snapchat Promises ‘Gorgeous Advertising’ With Its New Discover Channels
Performance Marketing
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, [...]
Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions?
Performance Marketing
Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen [...]
Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media
Performance Marketing
Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms [...]
Facebook Will Get 10% of U.S. Digital Ad Spending in 2014
Performance Marketing
Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook—or 21 minutes every day—and the social media giant captures 10 [...]