Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run
Performance Marketing
It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
Here’s Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday
Performance Marketing
If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong.
Facebook’s Messenger App Quadrupled in Under 2 Years to 800 Million Monthly Users
Performance Marketing
Facebook today said that more than 800 million people were using its Messenger app on a monthly basis at the e
How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers
Performance Marketing
For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and [...]
Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms
Performance Marketing
We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one [...]
Here’s How a Toyota Marketer Is Already Using Facebook’s New Twist on Multimedia Ads
Performance Marketing
Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-