Social ads

Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run

It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.

West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag.

Facebook Debuts ‘Lift API’ to Give More Marketers Ability to Study Ads’ Impact

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests. 

Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads

Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video unit that will direct consumers to fill out contact forms. 

Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked for. 

Here’s Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong.

Facebook’s Messenger App Quadrupled in Under 2 Years to 800 Million Monthly Users

Facebook today said that more than 800 million people were using its Messenger app on a monthly basis at the e

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and mobile. 

Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one […]

Here’s How a Toyota Marketer Is Already Using Facebook’s New Twist on Multimedia Ads

Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-