It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag.
In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests.
Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video unit that will direct consumers to fill out contact forms.
Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked for.
If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong.
Facebook today said that more than 800 million people were using its Messenger app on a monthly basis at the e
For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and mobile.
We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one […]
Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-