After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar.
While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink.
The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in the adults 18-49 demo.
NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the cost of its original investment.
Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated 2.3 million views.
NBC has the Olympics streaming rights locked up for the rest of the decade. So YouTube is going for the next best thing.