Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront
After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV [...]
New Girl, Brooklyn Nine-Nine Come Back Down to Earth
For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion.
NBCU Olympic Ad Revenue Is Snowballing
NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the [...]
Axe’s Make Love, Not War Scores in Social Media
Performance Marketing
Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated [...]
P&G Olympic-Themed Tearjerker Soars on YouTube
Performance Marketing
The Olympics are coming. Time to bawl.
YouTube Rolls Out Olympics Hub
Performance Marketing
NBC has the Olympics streaming rights locked up for the rest of the decade. So YouTube is going for the next best thing.