Sochi Games

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar.

LeBron Helps Samsung Videos Score in Another ‘Galaxy’

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world.

Check Out Tide’s Extensive Vine Push for the Olympics

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon.

Winter Olympics Update: NBC Is In the Pink

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink.

Nothing Can Stop The Walking Dead

The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in the adults 18-49 demo.

New Girl, Brooklyn Nine-Nine Come Back Down to Earth

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion.

NBCU Olympic Ad Revenue Is Snowballing

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the cost of its original investment.

Axe’s Make Love, Not War Scores in Social Media

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated 2.3 million views.

P&G Olympic-Themed Tearjerker Soars on YouTube

The Olympics are coming. Time to bawl.

YouTube Rolls Out Olympics Hub

NBC has the Olympics streaming rights locked up for the rest of the decade. So YouTube is going for the next best thing.