When Major League Soccer began play in 1996, those of us who lived in New York City had only one team to root for—the New York/New Jersey MetroStars. But despite their odd hybrid name, they were pretty solidly a New Jersey team. They played out at Giants Stadium, and those of us coming from Manhattan would often arrive late to games, as they never scheduled enough buses from Port Authority. Intentional or not, the indifference to fans east of the Hudson was palpable. That franchise has since cleaned up its act, and become the formidable New York Red Bulls. They still play in Jersey, though, at the Red Bull Arena in Harrison (which is, admittedly, a lovely stadium). But luckily for New York City fans, there's been another option over the past two seasons—New York City Football Club, a new MLS franchise that plays its home games at Yankee Stadium. NYCFC clinched its first MLS Cup playoff berth this past weekend, and is celebrating with a gritty new spot from Johannes Leonardo, its first-ever brand commercial.The poetic spot, called "Along These Lines," is as much a tribute to the city as the team—rallying New Yorkers to get behind their soccer team, using a theme of connection that's both literal (the subway system connects everyone, and of course stops at Yankee Stadium) and figurative.
If selfies are the ultimate expression of digital narcissism, soccer star Cristiano Ronaldo is doing it all wrong. Ronaldo's new smartphone app, CR7Selfie, seems appropriately vapid on first blush—it lets you fake a selfie with the chiseled athlete by dropping in shots of him in various states of attire or undress.But the app is actually a charity push, with a portion of proceeds from the $1.99 purchase price on iTunes and Google Play going to Save the Children. Future photos and filters will be sold in-app for 99 cents, and an unspecified portion of that revenue will also go to the charity.
Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace and unity with out-of-home ads that bring nations together, quite literally.
Here's a fun if punishing way to get people to think about the ingredients in your beer.Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy, put up hundreds of outdoor ads around Milan recently featuring a gargantuan 100-character hashtag (that's the most allowed by Twitter). People were encouraged to share the hashtag in social for a chance to win tickets for the UCL Final.
Once again, FIFA's sponsors have voiced their displeasure with the way the global soccer organization is handling its affairs amid an ongoing corruption scandal.
Less than a week after four major sponsors called for embattled FIFA president Sepp Blatter to resign immediately, the global soccer organization, which stages the World Cup competition, has suspended its leader for 90 days.
FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent or say the ongoing reform efforts should be allowed to run their course.
Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the […]
Fans of the U.S. Men's National Team are still reeling from the team's shocking semifinal loss to Jamaica in soccer's Gold Cup. But you can't stay mad at Jamaica for long. And this ad from FCB Garfinkel for the Jamaica Tourist Board, created on the fly to cheer on the team, is simple and fun and reminds you of Jamaica's remarkable achievement—the island nation is the first Caribbean country to reach a Gold Cup final. The match against Mexico will be broadcast tonight on Fox Sports 1 and Univision beginning at 7:30 p.m.
Univision Deportes is looking to capitalize on the burgeoning and lucrative world of fantasy sports, launching a fantasy soccer league in the U.S.