Snoop Dogg Channels Frank Sinatra in JL’s Latest Visually Stunning Ad for Adidas Originals
Creativity
For its new, wildly impressionistic ad, Adidas Originals turned to two odd-couple musical icons who have always done things their way: Frank Sinatra and Snoop Dogg. The larger Adidas brand's [...]
Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards
Brand Marketing
Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop [...]
Snoop Dogg Is Launching an Ad-Supported Social Network for Marijuana Aficionados
Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon, [...]
This Lifestyle Marketing Group Embraces Millennials’ Diversity
Brand Marketing
Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung [...]
Inside Whatever, USA: Bud Light’s Party Town as ‘Content Factory’
Brand Marketing
On California's Catalina Island Saturday afternoon, a well-known performer took a quick bike ride through town, ostensibly to deliver hot dogs. But Snoop Dogg didn't actually hand out franks; instead, [...]
As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach
Performance Marketing
As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience.