BBDO’s Latest Ad for Snickers Ice Cream Bars Is a Real Scream
Creativity
Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, [...]
BBDO Art Director Tells Us All About Snickers’ Absurdly Photoshopped Swimsuit Model
Creativity
BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by [...]
Snickers Just Put the Most Epic Photoshop Fail on the Back of SI’s Swimsuit Issue
Creativity
The front cover of Sports Illustrated's Swimsuit Issue is trying to be a bit more progressive this year, with one of the three covers produced featuring plus-size model Ashley Graham. [...]
Snickers Just Ran a Mini-Sequel to Its Marilyn Monroe Super Bowl Ad During Colbert
Brand Marketing
Snickers wasn't done for the night when its "Marilyn" spot aired on the Super Bowl broadcast. The brand also prepped a little 15-second follow-up spot from BBDO New York, which [...]
Willem Dafoe Recreates Marilyn Monroe’s Skirt-Blowing Scene in Snickers’ Super Bowl Ad
Brand Marketing
After having great success on last year's Super Bowl with Danny Trejo and Steve Buscemi, Snickers has gone with Willem Dafoe and Eugene Levy for this year's spot—which rolled out [...]
Taco Bell’s CMO on the Brand’s Big Super Bowl Reveal and Taking It ‘Beyond One TV Commercial’
Brand Marketing
Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013 [...]