Adidas Jumps on ‘Everything Is Cake’ Meme With Hyper-Realistic Sneaker Creation
The chocolate ganache-coated chocolate sponge sneakers will be sold via Deliveroo.
Why Adidas’s Samba Design Is Still Kicking It After 65 Years
Brand Marketing
Six years ago, a little-known U.K.
New Balance Is Now More Than Just a Sneaker Maker
Brand Marketing
New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown [...]
Putting Brands in Their Place
Brand Marketing
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad [...]
Chuck’s Big Comeback
Brand Marketing
According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief [...]