As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, ma
The 30-second Super Bowl TV ad remains the undisputed king of the advertising world, but year after year, marketers continue to wonder if it's worth it, especially as platforms like Facebook, YouTube and Snapchat tout new targeting and ad
Starting today, Tumblr looks a little bit more like Snapchat.The Yahoo-owned site is launching a mobile feature today that overlays stickers and filters on top of photos and GIFs that users share.
After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social profiles and accounts.
Alex Kehr started a self-service website for Snapchat geofilters called GeofilterPlace on a Friday night last summer and then ditched it for two months. He basically acted like it didn't happen. "And then sales started organically taking off," Kehr explained. "I shifted my focus to it full-time, and it hasn't stopped growing."
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.