Snacks

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

Infographic: The Snack Brands and Foods Moms Really Reach For

Low-carb diets may still bring a lot of buzz, but when women need a snack, they're three times more likely to reach for chips, pretzels and crackers over protein-rich choices like cheese and yogurt.

Twinkies Are Back! Now What?

When Hostess Twinkies return to store shelves next month, they’ll epitomize one of branding’s rarest feats: a return from the dead.

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.

Big Game Bon Appétit

Sure, the Super Bowl is the “big game” for football fans and advertisers. But it’s also increasingly a bursting gastronomic event for Americans, so much so that the USDA classifies Super Bowl Sunday as the second highest day of annual food consumption after Thanksgiving.

Hula hoopla helps sell U.K. snacks

This "DJ" spot for Hula Hoops snacks reminds me of Bugles' ads from my childhood, but with much more tactile dexterity. Moving your pinky and forefinger independently like that is […]