While most digital video networks presenting at this year's NewFronts will be explaining to ad buyers over the next two weeks just how different they are from traditional TV, Defy Media went in the opposite direction.
Popular YouTube comedy duo Smosh is getting into the sitcom business. YouTube announced today that scripted comedy Part Timers starring Anthony Padilla and Ian Hecox (aka Smosh) will debut exclusively on the Smosh YouTube channel on Jan. 11 with Schick Hydro signed on as brand partner for the first season.
Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance as the big names out there.
2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content […]
Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars.
Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall.
Do you remember your first computer? Those clunky, dust bunny-attracting devices used to be the coolest device you could put your grubby little fingers on, but now they just seem to frustrate today's kids.
Hacking used to be associated with geek culture, but Ubisoft wants to turn the activity mainstream with its newest game Watch Dogs.