Programming Content Helps Set Defy Media Apart From Other Multichannel Networks
Performance Marketing
While most digital video networks presenting at this year's NewFronts will be explaining to ad buyers over the next two weeks just how different they are from traditional TV, Defy [...]
Are These YouTube Stars Coming to a Theater Near You?
Performance Marketing
Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars.
Dell Taps Defy Media for Back-To-School Campaign
Performance Marketing
Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall.
Kids Don’t Understand Old Computers in Fine Bros. Viral Video
Performance Marketing
Do you remember your first computer? Those clunky, dust bunny-attracting devices used to be the coolest device you could put your grubby little fingers on, but now they just seem [...]
Ubisoft Enlists Smosh and Rob Dyrdek for Watch Dogs Hack Ad
Performance Marketing
Hacking used to be associated with geek culture, but Ubisoft wants to turn the activity mainstream with its newest game Watch Dogs.
Mockumentary Vines Are a Huge Hit With YouTube Viewers
Performance Marketing
If you've seen five Vines, you've probably seen them all.