Smithfield Foods

Will Paula Deen Serve Up a Comeback in 2014?

A new year invariably fills brands with visions of possibilities. Count Paula Deen among them.The onetime queen of Southern cooking—who suffered a messy fall from her throne this past summer following allegations that she used racial epithets—appears to be cooking up a comeback.

Brands Continue to Dump Deen

Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show. 

Smithfield Foods Drops Paula Deen

Paula Deen has lost a major endorsement deal in the wake of allegations that she and people in her restaurants have engaged in racial and sexual harassment, The Wall Street Journal reported.

Smithfield Foods Hires New Creative Shop

Doner is getting into the pork business.The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs, lunchmeat, sausage and ribs.